Sunday Telegraph calls in the fat busters
Dr Mumbo thought for a moment that there’s been a mixup at the printworks when he opened his copy of the Sunday Telegraph. It appeared that they’d accidentally printed a copy of Weight Watchers magazine instead.
The Sunday Tele’s fight against fat began on the front page with a promo panel headlined: “Ros reines: How I lost 20kg. My story”. Which does suggest a quiet news day when the best you’ve got to promote is an update from your third gossip columnist on how her diet is going.
Mind you, the other promo panel followed a similar theme: “Summer body special: With Jen Hawkins’ bikini secrets”.
Meanwhile on page three, readers were invited to share Lara Bingle’s pain after “constant scrutiny” over her weight. This was illustrated with a picture for readers to scrutinise across three columns.
Then came page nine, and: “Hawko’s secret: cut out the carbs”.
In a nice piece of media planning, Quickslim had booked a full page ad to promote the wonders of glucomannan which is, apparently, the “weight loss breakthough of the century”.
Meanwhile, working in from the back of the book, the J Mo & Elle column (home of the Sunday tele’s top two gossip columinsts Jonathan Moran and Elle Halliwell) is also getting in on the act. Apparently drinking C Coconut Water can make you look like model Juliana Forge.
Which takes us to page 140, and Ros Reines’ epic tale of how she lost weight. Stunningly, she reveals that she started exercising more, and eating and drinking less.
And just to prove her expertise on all things weight loss, Reines is back again on page 124 for a hard-hitting opinion piece on why Demi Moore has lost weight after hitting a rocky patch with Ashton Kutcher. Apparently “It’s as if the stunning woman is punishing her own body for Kutcher’s alleged infidelity”.
And that’s why News Limited has announced the Sunday Tele is its newspaper of the year.
Congratulations to Ros Reines for losing 20kg. Amazing what (edited under Mumbrella’s comment moderation policy).
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And while reading this story, the banner ad on the page promotes News Local. Parramatta, Manly, etc – all good. But, does anyone know of a suburb called Wentworth (sic) in Sydney? Or has the junction of the Murray and Darling rivers made it into the Sydney metro area?
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Hahahha please tell me what G said there. Did he insinuate that Ros Reines (edited under Mumbrella’s comment moderation policy) with a (edited under Mumbrella’s comment moderation policy) ?
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