Sunday Telegraph: how good is the Sunday before Australia day?
The Sunday Telegraph will launch a campaign around Australia Day to push its annual bucket hat give-away promotion.
The ad uses the same approach as the ‘Sunday Best’ spot created by The Monkeys in September last year, although this ad was created by AJF Partnership.
The campaign is being supported by radio, digital, in-paper advertising and point of sale.
Credits:
- Creative agency – AJF Partnership
- Creative Director – Adam Rose
- Production Company – Film Construction
- Director – David Wood
- Producer – Warwick Boulter
- Media agency – Zenith Optimedia
haha gold, he’s not wearing any pants in the pool
‘Struth! That’s one fugly hat.
UGLY SEXISM: Yet another smug put-down of the Aussie male.
UGLY HAT: Perfect for the oi oi oi Cronulla riot brigade
UGLY HAPPY FAMILY: Majority of Australians are NOT in this nuclear nightmare
UGLY PRODUCT PLACEMENT: Packaged chops from Coles or wherever
Umm, how gently can I put this: C L I C H E C L I C H E C L I C H E
and only mildly redeemed by the “no-one really cares if it is shit” music track
Bring back the jingle
Sunday just isn’t Sunday, without the Sunday Telegraph
I still remember that jingle and the dog woof at the end…
Tis a pity Rupert Murdoch thought so much of the country he became a US citizen.
I love my country as much as the next bloke – in fact I’ll happily belt out the anthem when called upon – but when did we all start wearing the flag as a piece of clothing?