Sunland Group appoints the felix and slink group
Queensland boutique marketing communications agency the felix and slink group has been appointed by the Sunland Group to carry out a multi-sensory campaign for their luxury residential development in Brisbane.
The announcement:
Sunland Group (ASX:SDG) has engaged emerging marketing communications agency, the felix & slink group, to carry out a multi-sensory campaign for their new luxury Brisbane development, Abian.
The agency has been brought on to create a sensory manual for Sunland Group, which will be rolled out across national sales suites.
Group Creative Director, Tom O’Connor co-founded the agency in 2010, filling the gap in the developing luxury market in Queensland and the trend for specialist boutique agencies.
“Sunland challenged us to be innovative in our approach; the building is unmatched in the Queensland property market, so the communication strategy had to reflect this,” said Mr O’Connor.
“It’s rare to see multi-sensory campaigns executed in this space and our goal was to produce something completely unique to Sunland,” he said.
Sunland Group, the prestige property developer behind Palazzo Versace and Q1 on the Gold Coast, say Abian is set to redefine the Brisbane skyline, with an investment of $220 million.
“Sunland have a pioneering and innovative spirit, so it was important for us to align with a like minded agency to produce something previously unseen,” said Sunland Group Managing Director, Sahba Abedian.
The felix & slink group is a full-service premium and luxury marketing communications group comprised of felix & slink PR and creative agency, Mr Felix.
The boutique Queensland agency has worked with companies including News Limited, L’Oreal Luxury and Camper.
They are the only creative agency to be members of The Luxury Network Australia.
Source: the felix and slink group press release.
