F.Y.I.

Sunrice reworks classic ‘Ice Ice Baby’ track for latest campaign

September 9, 2025 10:52

Sunrice has unveiled a playful new campaign reimagining the 90s hit Ice Ice Baby to remind Australians of rice’s versatility.

The announcement:

SunRice, Australia’s leading rice brand, has launched the playful and unforgettable ‘SunRice Baby’ campaign. Inspired by the iconic 90s hit Ice Ice Baby, the track has been reimagined with fresh lyrics to remind Australians just how versatile rice can be. The challenge: motivating the nation to add just one more rice meal each week.

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