Seven takes Nine to court over claims Today is number one in Australia

The Seven Network has gone legal with the Nine Network over its claims its Today show is number one in Australia, after claiming to have won the ratings year.

Seven disputes Nine's claims Today is number one in Australia

Seven disputes Nine’s claims Today is number one in Australia

Nine claimed the win on Saturday after Today won its 21st official ratings week of the year by a slender margin. It is the first time it has beaten Sunrise by this measure in 12 years.

However, those numbers were based on the audiences in the five capital cities – metro audiences – with Seven’s Sunrise ahead on the combined regional and metro audiences, and with the average audience numbers for the year still too close to call.

A court hearing is scheduled for Friday.

The claim centres on a press release circulated by Nine on Saturday claiming it had triumphed to “regain the crown as Australia’s number one”.

The filing of the suit and squabble  over how audiences should be measured emerged on the same evening as Seven West Media CEO Tim Worner claimed other media had to catch up with TV in their measurement systems.

Taking aim at much-maligned digital measures and radio’s “paper diary” system he said at Seven’s Newfronts event: “We do not mark our own homework.”

A source said Nine was “bemused’ by the impending court action, which comes at a time when TV networks have come together in a range of initiatives, not least a new industry body Think TV and live streaming app Freeview FV.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.