Sunsuper launches brand campaign aimed at retirees

Tim Burrowes

May 17, 2010 4:54

Sunsuper, the industry super fund, has launched an ad campaign featuring its own members with the new tagline “making your dreams more than dreams”.

Its members are shown talking about how they are “living their dreams in retirement” to the song “Over the Rainbow”.

Teifi Whatley, Sunsuper GM marketing and communications, said: “Our research indicated that the baby boomers are spearheading a change in how Australians view retirement.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.