Suntory BOSS Coffee shows off ‘flash brew’ method in new campaign

Nathan Jolly

May 6, 2024 8:31

Suntory BOSS Coffee has launched a new brand campaign by creative agency It’s Friday, positioning the canned coffee as “the ultimate catalyst for ambition and drive”.

The new brand tagline, ‘Ambition is’, “positions Suntory BOSS Coffee as the ideal buddy to help fuel busy work days with a delicious convenient flash brew coffee experience” and showcases the unique Japanese ‘flash brew’ method, where coffee is brewed hot and chilled fast.

Amy Hiscock, head of Suntory BOSS Coffee marketing said: “Suntory BOSS Coffee is proudly the number one canned coffee beverage across Australia and New Zealand.

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Nathan Jolly

Nathan Jolly is the Features Editor at Mumbrella. He joined the team in July, 2023.