Suntory launches summer campaign for Midori
Suntory Australia has launched a new campaign that positions Midori as a drink for any occasion in summer.
The campaign, created by Whybin\TBWA’s sister agency Integer, introduces the slogan ‘Best Mixed With Summer’.
Four summer-themed print executions include putting on short shorts, getting sand in a swimming costume and enjoying warm evenings.
The campaign launches today, backed by media spend of $1.5m across outdoor, print, digital and behind the scenes video content.
Credits
- Client: Suntory Australia
- Creative agency: Integer Australia
- Media: Zenith Optimedia
- Digital agency: Reborn
INB4 blah blah objectifies women, blah blah unattainable, blah blah sex objects, blah blah why couldn’t you come up with something more creative etc.
I for one support these posters and will ogle them with vigour.
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objectifies? you see this at the Ivy pool every week !
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