Super Bowl sickies invade Australia as millions tune into the game

Despite taking place smack-back in the middle of a workday, the Seven Network’s coverage of the Super Bowl LVIII reached 2.7 million Aussies, across Seven and 7plus.

Seven’s coverage of the Super Bowl reached 2.7 million Australians — up 43% from 2023 — with the game itself reaching 2.55 million. The average national total TV audience for the game was 800,000, up 67% on 2023.