Super Bowl sickies invade Australia as millions tune into the game

Despite taking place smack-back in the middle of a workday, the Seven Network’s coverage of the Super Bowl LVIII reached 2.7 million Aussies, across Seven and 7plus.

Seven’s coverage of the Super Bowl reached 2.7 million Australians — up 43% from 2023 — with the game itself reaching 2.55 million. The average national total TV audience for the game was 800,000, up 67% on 2023.

Live streaming on 7plus was up 128% on the prior year’s game, with 37.7 million minutes streamed.

“Super Bowl is one of the world’s greatest sporting spectacles,” explains head of network sport, Lewis Martin, “and while we think our American friends can take a leaf or two out of our AFL broadcasting playbook, Seven’s NFL coverage only keeps growing, smashing last year’s already strong audience record across broadcast and digital.”

Seven West Media Chief Digital Officer, Gereurd Roberts, adds: “The Super Bowl is yet another excellent example of 7plus’ power to bring mass cultural moments – from around the world – live and free to all Australians.

“This year’s massive numbers are a testament to both Australians’ appetite for digital sport content delivered where and how they want it, and the power of a market-leading user experience that takes them inside the heart-racing moments shaping the global sport and culture conversation.”

Mumbrella also broke an Australian media record for 2024, managing to make it all the way to the final two words of a Super Bowl article before mentioning Taylor Swift.


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