Superannuation brand admits it’s superboring

Super Boring

Superannuation company Intrust Super has launched a new interactive campaign called “Superboring” that is intended to engage 18–24 year olds.

The campaign was created collaboratively by Brisbane-based creative agency New Word Order, with media agency OMD in the strategic lead role, and digital agency Mettro.

According to a release, it acknowledges the reality that for young people beginning their working lives, there is nothing more boring than superannuation.

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