Superannuation brand admits it’s superboring
Superannuation company Intrust Super has launched a new interactive campaign called “Superboring” that is intended to engage 18–24 year olds.
The campaign was created collaboratively by Brisbane-based creative agency New Word Order, with media agency OMD in the strategic lead role, and digital agency Mettro.
According to a release, it acknowledges the reality that for young people beginning their working lives, there is nothing more boring than superannuation.
So, In order to enter the competition you need to first transfer your superannuation to Intrust? That’s a pretty huge barrier to participation on the off chance that you might win something.
I would anticipate a small number of entries.
version, where does it say that?
I think this is a pretty awesome idea. Clearly a small client. It’s brave. The entries might be low, but I’ll bet the spend was too. The CPA will be be alright.
Details on their prizes page: “If you make an awesome GIF and sort your super with Intrust Super, we’ll make it worth your while.”