Supercars signs partnership agreement with international manufacturer 3M

3M ANZ has signed an exclusive agreement with Supercars to become the official Innovation Partner for 2017.

To mark the partnership, automotive artist Chip Foose – known for his work on reality TV show Overhaulin’ and designing characters in Disney Pixar’s Cars franchise – will attend the Supercheap Auto Bathurst 1000 to meet fans and illustrate custom cars. 

The Supercars partnership for 2017 continues 3M’s long-standing relationship with the category.

Previously 3M has supplied various teams with products and was a partner with the Stone Brothers Racing and Erebus Motorsport teams.

Supercars CEO James Warburton said this year’s partnership with 3M and the appearance of Chip Foose at this year’s Supercheap Auto Bathurst 1000 was great news for fans.

“3M is an international brand, recognised in over 200 countries,” Warburton said.

“For 3M to partner with us and bring Chip Foose, one of the world’s most well-known automotive artists and restoration experts to the Supercheap Auto Bathurst 1000, it’s great news for fans.

Foose: Coming to meet Supercars fans

“For many years, Chip had an association with the late Peter Brock, so he is well aware of the importance of this race and is looking forward to attending our iconic event.”

3M ANZ CMO, David Duguid, said the partnership is a good fit for both brands.

“Bringing the science of racing together is the perfect match for Supercars and 3M’s five major business groups,” Duguid said.

The partnership commences with the Bathurst Supercheap Auto 1000 and also covers the Vodafone GC600, ITM Auckland SuperSprint and Coates Hire Newcastle 500.

3M is running a consumer competition where fans across Australia can enter to win the ultimate VIP experience and meet Chip Foose at the Supercheap Auto Bathurst 1000.


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