Supermassive appointed as strategic and creative partner for Cover-More

Supermassive has won Cover-More’s creative account, and is now developing a major new brand campaign set for release in December 2025.

The announcement:

Following a competitive creative pitch, independent agency Supermassive has been appointed by Cover-More – Australia’s leading travel insurance provider – as its new strategic and creative partner.

Hitting the ground running, Supermassive is already underway with developing a major new brand campaign, due in market in December 2025.

As well as strategic and creative duties, Supermassive will also drive Cover-More’s social and influencer activity, as well as activating the brand’s partnership with the NRL, helping Aussie fans worry less on their overseas travels.

Supermassive co-founder and chief creative officer Jon Austin says: “It’s such an interesting time in the travel category, and Cover-More are well and truly leaning in. They understand the need for work that creates disproportionate impact in an attention era, and from the very first conversation, we felt genuinely aligned with Steve, Sam and Chris’ ambition to connect with audiences through meaningful, interesting, attention-grabbing ideas. We’re only a month or so in, but our creative runway is already jam-packed.”

Steve Webster, head of brand & partner marketing at Cover-More Travel Insurance, said: “We were looking for a partner who could bring energy, creativity, and cultural cut-through to our marketing. From the first meeting, Supermassive impressed us with their compelling strategic thinking and bold approach to creativity, which extended from traditional channels to decidedly un-traditional ones. They’re the perfect partner to help us take Cover-More’s ‘we care more, so you can worry less’ platform to new levels.”

The Cover-More win continues a run of momentum for Supermassive, following a series of new business appointments in 2025; a string of high profile international awards including a Titanium Shortlist at Cannes, Grands Prix at AdFest and Spikes, the Sustainable Development Goals Award at One Show, which saw them ranked Australia’s #2 Independent Agency and in the Top 20 Global Independent Agencies in the One Show Creative Rankings; and their recent recognition as ‘PR Agency of the Year’ at the Mumbrella Awards.

Source: Extollo