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Surf Life Saving Australia targets young, male swimmers in TV ad

Surf Life Saving Australia has launched a national summer campaign to warn swimmers of the dangers of rips, in the first creative work to come from its recently appointed advertising agency, Banjo.

Primarily targeted at young, male swimmers, the aim of the TV ad is to give one simple survival tip: “To escape a rip, swim parallel to the beach.”

The ad shows two young men each holding a sign with a large arrow drawn on them, both pointing in the opposite direction. The words “To escape a rip…” is written on one and “swim parallel to the beach” is written on the other.

The two are then shown reading out the message on their signs as they walk to different locations, such as a train station, a laundromat and a lawn bowl club.

The agency is now working on a new brand campaign due to launch next year.

Surf Life Saving Australia appointed Banjo to the business without a pitch in July this year.

Credits:

Agency: Banjo, Sydney

Creative Directors: Georgia Arnott and Jon Burden

Creative/AD: Andres Fabian

Brand Manager: Ryan Barlow

Director: Jack Wung

Producer: Nick Simkins

Production Co: Window Productions

DOP: Matt Stewart

Post Production: MRPPP

Editor: Dan MItchell

Compositor: Jim Bullard

Sound: Sandcastle Studios

Sound Designer: Luke Brodie

Media Planner: Ben Lyttle

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