Louisa Claire and Kellie O’Brien
A survey of Australian women has found that more than a third spend more than three hours a day on Facebook – and three in four women in business use Facebook as a marketing tool.
The survey – by MUM PR and Brand Meets Blog – also found that 60% of businesswomen now use Twitter.
Blogs are increasingly popular too – 92% of women online are reading blogs, half are running their own blog and 47% of businesswomen use blogs for marketing purposes.
It also emerged that 68% of women had bought something based on a blog review, and 43% of blog readers sought out blog reviews before making a purchasing decision.
Mum PR director Kellie O’Brien said: “An incredible 75% said a blog or blog post had changed the way they felt about their life. Parenting bloggers, especially, are often fearless in their writing, laying their hearts bare. It’s this that drives their readers back each day and why these once virtual mums groups are now thriving online communities.’’
The online research, called the Australian Women and Social Media Survey 2011, polled 708 women in December – 95% of respondents were aged 22-49.
The survey was conducted via email, Facebook, Google+, Twitter, LinkedIn and MUM PR and Brand Meets Blogs’ personal and business blogs.