Survey: Self satisfaction is the main reason to blog

Money making is a low priority for most bloggers, according to a new survey carried out in Australia by blogging platform Nuffnang.

The survey of Australia’s blog community – which attracted 594 respondents, mainly from those already part of Nuff Nang’s Australian network – asked the reason why people continue to blog.

Just 1% said it was because of the revenue they had earned, while only another 5% said it was because of the revenue they hoped to earn.

The largest number – 49% – said they did it for “self satisfaction”. A further 17% said that their motivation was to make a name for themselves, while 11% said it was thanks to reader feedback.

The bloggers were also asked their attitudes to getting pitches from marketers and agencies.

Just 15% agreed with the options that they are “spammy and demanding”. However – a similarly small number, just 16%, agreed with the option “they really know the best way to engage my blog”. The rest, 69%, opted for “some get what I do”.


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