CHE Proximity snares Ben Shepherd as chief media officer
The former director of PwC’s media practice, Ben Shepherd, is to join CHE Proximity as its chief media officer on 19 June.
CHE Proximity is led by Chris Howatson, who himself was recently promoted to oversee all of Clemenger Group’s agencies following the success of his consultancy-style approach. He said Shepherd’s appointment deepened the agency’s consultancy capabilities.
Shepherd will lead CHE Proximity’s new media practice across Australia
Shepherd was a founding member of PwC’s CMO Advisory Practice. Before he joined the consultancy, he was the head of strategy and innovation at OMD.
What a coup for CHE Proximity!
Coffee soon?
OK that’s it, we should just change the group’s name to “The Chris Howatson Group”. The guy is killing it and continues to kill it. More power to him I say.
Congrats to Ben & CHEP.
Great guy, great agency, great match.
Nice one Shep; a clever move; congrats.
What a sad indictment on our industry when a business like Naked with creativity in media closes and another hires an accountant to do media.
Welcome to 2019, @AnotherAgency. Creativity is dead. Long live creativity.
Im pretty sure previously being Head of Strategy and Innovation at OMD is a fair way from being an accountant
Maybe let’s try to be happy for Ben who has written some of the smartest, most provocative articles in media in recent times.
Congrats Ben.
Not sure about the haircut but good luck
Congrats Ben, exciting move
Congrats Shep. Solid move. Looking forward to see what you guys rustle up.
Nice one Shep! Congrats and good luck legend