Swimming champion Kyle Chalmers to serve as ambassador for Wahl
Gold-medal-winning swimmer Kyle Chalmers has signed on as an ambassador for grooming brand, Wahl. Chalmers’ ambassadorship will go over two years.
The announcement:
Newly-crowned World 100m Freestyle Swimming Champion Kyle Chalmers has celebrated his stunning three gold medals by signing a new two-year deal as an ambassador for Australia’s No 1 grooming brand, Wahl.
Following his triple triumph at the World Aquatic Championships in Fukuoka, Japan in July, the 25-year-old South Australian will appear in a second series of hilarious TV adverts in the run up to Christmas alongside his ‘mental strength coach’, Kerry Labouf, played by stand-up comic Dave Eastgate.
In the ads, which are to promote Wahl’s range of men’s trimmers, hair clippers and shavers, Kerry gives Kyle a mohawk, Elvis-style hair, a handlebar moustache and a mullet in an increasingly desperate attempt to find the style that will guarantee him a gold medal at next year’s Paris Olympics.
After the mullet proves a disaster in the pool, Kyle takes control and uses the Wahl trimmer to give himself the perfect shave.
“The costumes and haircuts are absolutely hilarious,” Kyle said. “We had such a laugh filming them. Australia is going to get quite a shock when they see what I look like. I actually quite liked the mullet, but I think it might slow me down in the pool!”
Next year, Kyle, who holds the world record in the 100m SC freestyle, will promote the launch of what Wahl are describing as ‘the world’s most advanced trimmer.’ The top-secret device called the ‘X-Ray Trimmer’ will be unveiled in the run up to 2024 Paris Olympics, where Kyle is a hot favourite to win a second gold medal following his triumph at the Rio games in 2018.
“I’ve been using Wahl and their products for years, so I was a fan long before they approached me,” he said. “And it’s true that, in a tight race, you need to be as smooth as humanly possible to give yourself the best possible chance in a close race. Wahl takes grooming to a whole new level, they’re the best, so I’m very happy to be teaming up with them again.”
Kyle signed for Wahl in 2021, and showed his sense of humour by poking fun at his silver medal at the Tokyo Olympics, – where he missed out on gold by an agonising 0.06 seconds – by suggesting he lost ‘by a hair’ and might have won if only he’d trimmed more.
The TVC concept and character of Kerry were the brainchild of Wahl’s head of marketing, Brett Clulow, who’s thrilled to be working with Kyle again.
“He’s an absolute Aussie legend, who’s laser focused on optimum performance, something that’s fully aligned with our brand values,” Brett commented. “The new range will really shake up the male grooming market, and Kyle is the perfect ambassador to showcase it to Australians.”
And Kyle’s preparations for Paris are going swimmingly.
“I’ve never been in better shape so I’m approaching the games with a positive attitude,” he said. “I’ve sacrificed so much over the last 10 years, trained for hours every day, been through surgery on my heart and shoulder and got through some very tough times mentally but I know I’ve got it in me to be the very best in the world.”
Leading into Christmas, Kyle will be promoting Wahl’s range of men’s trimmers, hair clippers, and shavers, available in major retailers: Harvey Norman, Good Guys, JBHIFI, Woolworths, Coles, Big W and Shaver Shop.
Source: GasbagPR
