Swisse rolls out first ad as part of Ferrari sponsorship
Australian vitamin giant Swisse has used the Australian Grand Prix as a platform to launch its first ad celebrating its sponsorship of the Ferrari Formula 1 team.
Swisse is running its new campaign on high rotation during the Australian Grand Prix.
The brand jumped on board with the iconic race team earlier this year, spending up big to secure a small slice of real estate on the side of the car.
Swisse has now launched a minute long TVC with line “Power Your Passion”, featuring shots of workers at the race team’s factory and charting the preparation that goes into readying a race car.
The campaign was created by Noisy Beast and production company Collider.
https://www.youtube.com/watch?v=sEafvOyyWnI
A spokesperson for Swisse said the campaign was aimed at highlighting “the shared passion and commitment the two global brands have to creating world-class products”.
The campaign will be shown during F1 broadcasts throughout the season.
Credits:
- Production Company: Collider
- Director: Rob Stanton-Cooke
- Producer: Annie Schutt
- Post Production: The Butchery
- Offline editor: Jack Hutchings
- Photographer: Andrew Thurtell
- Music composer: Matteo Zingales, Sonar
- Sound engineer: Rodney Lowe, Production Alley
- Agency: Noisy Beast
- Managing Director: Adam Hilton
- Head of Broadcast: Marlese Sloan
- Group Account Director (Australia): Jo Hardy
- Group Account Director (Europe): Libby Nixon
- Account Manager: Laura Butler
- Creative Director: Justin Nagorcka
- Senior Copywriter: Nick Munt
- Videographer: Thomas Pollard
Do they think anyone is fooled?
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