Swisse rolls out first ad as part of Ferrari sponsorship

March 25, 2017 10:57

Australian vitamin giant Swisse has used the Australian Grand Prix as a platform to launch its first ad celebrating its sponsorship of the Ferrari Formula 1 team.

Swisse is running its new campaign on high rotation during the Australian Grand Prix.

The brand jumped on board with the iconic race team earlier this year, spending up big to secure a small slice of real estate on the side of the car.

Swisse has now launched a minute long TVC with line “Power Your Passion”, featuring shots of workers at the race team’s factory and charting the preparation that goes into readying a race car.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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