Swisse unveils latest AFL campaign featuring new ambassadors

Swisse Wellness has unveiled its marketing campaign for its sponsorship of the Australian Football League, with the vitamin brand highlighting the preparation that players put into the game.

The campaign, created by Noisy Beast, sees men and women from the AFL leagues training interspersed with shots of children in AFL jerseys also playing the game. It ends with the tagline “Take on the season with Swisse”.

Swisse has also announced four new player ambassadors with Daisy Pearce, Patrick Dangerfield, Shaun Burgoyne and Josh Kennedy signing on with the brand.

Josh Wittner, Swisse general manager of marketing, said the campaign is a shift from what we have seen from the brand in previous years.

“AFL is a force that brings together so many passionate people who are dedicated to the game – from players, their families, to supporters, coaches and communities, it involves so many,” he said.

“We really wanted this year’s campaign to highlight and celebrate the support and hard work that goes into the sport, both on and off the field. From the hours of preparation in between games to the dark morning training sessions, there is a relentless passion that brings communities together.”

The TV ads will run throughout the entire 2017 AFL season on Channel Seven’s Saturday AFL broadcast.

A panel will be discussing the value of sports sponsorship at the Mumbrella Sports Marketing Summit which will be held in Sydney on July 21. To book tickets and see the program click here.


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