SXSW Sydney reveals 2024 creative campaign via Studio 3AM

August 7, 2024 10:06

After unveiling the visual identity for SXSW Sydney 2024 earlier this year, Sydney-based agency Studio 3AM has launched a creative campaign for the upcoming event, Mumbrella can reveal.

‘The Future Belongs to the Curious’ embodies the adventurous spirit of the festival, and invites attendees to explore the unknown, challenge traditional perspectives and embrace cutting-edge ideas.

The agency – which has previously collaborated with leading brands including Sony, Porsche, ABC, Audi, and more – sought to create a compelling narrative through the campaign, attracting global attention and participation to make the event as inclusive and interactive as possible.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.