Sydney agency Common Ventures wins the creative account for Tarocash

Men’s fashion brand Tarocash has appointed Sydney independent agency Common Ventures to its creative account.

The agency’s first work for Tarocash will be the campaign for its autumn/ winter range.

Common Ventures will be delivering Tarocash’s autumn/ winter campaign

The focus of the campaign will be the quality, functionality and fabrics used in the garments.

James Crawley, co-founder of Common Ventures, noted Tarocash’s position in the tough retail environment

“Retail is tough – yet Tarocash continues to buck the trend and we’re excited to be playing a part in continuing this momentum. Our strength in youth marketing and understanding of Tarocash’s audience helped us win the business,” Crawley said.

Tara McCumiskey, head of creative at Tarocash, added: “Common Ventures are a great bunch. They clearly understood our vision and the integrity of the Tarocash brand, and the new autumn/ winter campaign reflects that. We’re delighted to be kicking off 2020 working with a creative first, progressive agency.”

Common Ventures also works with Tourism NT, Taylors Wine, The Australian Federal Police, Contiki and The Sydney Opera House.

Common Ventures currently holds the Mumbrella Award for TV ad of the year for its ‘Hold onto Hope’ work with Rumble Studios for the Australian Federal Police.


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