Sydney back on top of radio ad revenue for May

Sydney has retained top spot against Melbourne in the latest Commercial Radio advertising revenue figures across the five metro markets for May. Sydney took $19.173m over Melbourne’s $18.008m. Melbourne overtook Sydney in April with $16.023m to Sydney’s $16.015m.

The announcement:

Radio revenue for metropolitan markets returned to positive for May with all markets recording growth, according to figures released today by industry body, Commercial Radio Australia.

According to the 2012 Metropolitan Commercial Radio Advertising Revenue, as sourced by Deloitte, advertising revenue for the month of May for the five metropolitan markets was up 3.97% to a total of $60.718 million, compared to the same month a year earlier.

Adelaide grew 8.53% to $6.245 million; Melbourne was up 4.45% to $18.008 million; Sydney grew 3.63% to $19.173 million; Perth grew 3.21% to $7.845 million and Brisbane grew 1.53% to $9.445 million.

Chief executive officer of Commercial Radio Australia, Joan Warner said the results were very pleasing, particularly for the Sydney market.

“This is the first time in the past twelve months that the Sydney market has recorded a monthly increase in revenue – the last growth was for May 2011 – so this is good news,” Ms Warner said.

“The industry welcomes the return to positive figures for all markets in May, with some cities such as Adelaide continuing to record strong growth.”

For the eleven months financial YTD (ending May 2012), the figures show a slight fall to date for FY 12 of 0.17% for the five metropolitan markets combined to a total of $620.393 million.

In this time frame, Adelaide grew 4.35% to $59.703 million; Brisbane grew 0.59% to $100.452 million, Melbourne grew 0.54% to $187.025million, Perth fell 0.32% to $83.070 million and Sydney fell 2.49% to $190.141 million.

The Deloitte figures report actual revenue received by metropolitan commercial radio stations for the calendar month and include all metropolitan agency and direct revenue.

“The national advertising market continues to be very competitive with patchy results across all media sectors – radio must continue to innovate in these tough times, “ Ms Warner said.

Source: Commercial Radio Australia press release


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