Sydney-based agency launches global campaign for Chartered Accountants

Independent Sydney-based agency, Joy, has launched a global campaign for Chartered Accountants Worldwide following a global strategic and creative pitch.

Working with stakeholders across Australia, Asia, South Africa the UK, and Joy was tasked with creating a campaign for Chartered accountancy targeting businesses and students in over 15 countries. According to Chartered Accountants, there are 750,000 Chartered Accountants and one million students around the world.


Joy managing director, Nicole Milward, said: “Today’s Chartered Accountants are business advisors and difference makers in a myriad of ways. We needed to bring this scope and scale of contribution to life in a way that was simple and visual enough to transcend language and culture barriers.”

The Difference Makers campaign Joy produced showcases the growth that working with Chartered Accountants can bring to businesses.

Ruth Hidalgo, director of Chartered Accountants Worldwide, added: “We’ve worked with Joy for over four years as our global brand agency. They were instrumental in developing and implementing our brand strategy so we were very confident when they brought this pitch to us that the outcome would be outstanding.”


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