Anna Heinrich updates post for Runaway The Label to disclose paid partnership

Influencer and former Bachelor winner, Anna Heinrich, has updated the Instagram post which was found to breach the Australian Association of National Advertisers Code (AANA) of Ethics clause regarding distinguishable advertising to disclose the image of her in a green dress was part of a paid partnership with fashion brand Runaway The Label.

The case was the first complaint regarding the transparency of influencer marketing to be upheld by the Ad Standards Community Panel since the updated AANA Code of Ethics came into effect in February, clarifying what is found to be sufficient methods of disclosure for paid partnership.

Heinrich has updated her post disclosing the paid partnership with Runaway The Label

Runaway The Label failed to respond to the case and the subsequent ruling, leaving the post unchanged. In the case, published late last week, the community panel noted the event of non-compliance with the industry self-regulator, writing: “The advertiser has not provided a response to the Panel’s determination. Ad Standards will continue to work with the advertiser and other industry bodies regarding this issue of non-compliance.”