Sydney Cricket Ground restaurant launched by News Corp and KFC
News Corp Australia went into partnership with KFC Australia to launch the Green and Gold Skybox restaurant at the Sydney Cricket Ground where diners had a view of the Ashes Series.
The announcement:
KFC Australia and News Corp Australia have entered a major partnership to launch Australia’s first KFC Green & Gold SkyBox – a restaurant in the sky at the Sydney Cricket Ground (SCG), with superior views of the 2013-14 Commonwealth Bank Ashes Test Series in Sydney.
“KFC is giving Australian cricket fans the chance to watch the Ashes from a new perspective with the KFC Green & Gold SkyBox,” said Valerie Kubizniak, KFC Marketing Director. “As a proud and long-standing partner of Australian cricket, we wanted to add to the excitement of the game by offering fans a fun and completely unique experience.
Between 25 November and 15 December, readers of News Corp Australia mastheads around the country including The Daily Telegraph, Herald Sun, The Courier-Mail and NT Times were offered a chance to win exclusive tickets to the SkyBox.
“Our partnership with News Corp Australia to bring this vision to life has been highly fruitful,” added Kubizniak. “In addition to the millions of readers we’ve reached through the ads, we’re thrilled that more than 46,000 Australians have entered to win tickets to the KFC Green & Gold SkyBox.”
Hovering 40 metres above the SCG, the KFC Green & Gold SkyBox is an open-aired restaurant seating up to 20 guests that offers the winners the opportunity to watch the highly anticipated Ashes Test Series from an unbeatable vantage point.
“We’re always looking for innovative ways to engage and reward our readers. This partnership with KFC is a clear demonstration of this,” said Damian Eales, Group Marketing Director, News Corp Australia. “The Ashes is one of the most anticipated series of the sport. It has been great collaborating with KFC on an execution that taps into Australians’ love for the sport in such a ‘high-flying’ way.”
The launch of the KFC Green & Gold SkyBox follows the dramatic transformation of five key KFC restaurants across Australia from England’s red and white colours to Australia’s green and gold. As a Gold Partner of Cricket Australia, KFC also launched an Aussie burger and English burger to further ignite rivalry between the two teams this season. KFC’s Green & Gold campaign forms part of its 11th year sponsoring cricket in Australia.
The KFC Green & Gold SkyBox takes flight 18 times across the first two days of the Sydney Test Match (3rd and 4th of January), with each flight elevating guests above the SCG for approximately 23 minutes.
For images of the SkyBox experience, please visit hwww.image.net/kfcgreengoldskybox.
For more information about KFC’s Green & Gold rebrand visit www.facebook.com/KFCAustralia.
CREDITS
Client: KFC Australia
Acting Chief Marketing Officer: Valerie Kubizniak
Group Marketing Managers: Sally Spriggs
Graduate Trainee: Peter BirrellBranded Entertainment: Ensemble
Chief Executive Officer: Justin Ricketts
Events and Activation Director: Gemma Ni MaoltuileCreative: Ogilvy Sydney
Creative Group Head: Shaun Branagan
Copywriter: James Blow
Art Director: Scott Sparks
Business Director: Scott Chalcraft
Account Management: Stuart Eaton, Sarah Jayes and Michael Porter
TV Production: Rob Spencer, Josh Jenkins and Peter HackforthSocial: Social@Ogilvy
Social Strategy: Carl BurgmannPublic Relations: Edelman Australia
Account Management: Jo Osorio, Angela Hardy and Cameron SteadMedia: MediaCom
Client Communications Planning Director: Sean Pattison
Implementation Planning Director: Helena Kolivas
Source: Edelmean press release on behalf of Yum! Restaurants International.
