Sydney Gay and Lesbian Mardi Gras brings 275,000 metro viewers to SBS

The first segment of SBS’ broadcast of the 2020 Sydney Gay and Lesbian Mardi Gras had 275,000 metro viewers, according to OzTAM’s overnight preliminary ratings. The second segment had 270,000.

The parade topped the key advertising demographics of those aged 16 to 39 and 18 to 49, and placed SBS’ audience share above that of Ten – 10.0% to Ten’s 7.4%.

With the addition of regional viewers, part one of the parade had 392,000 national viewers, while part two had 283,000.

The parade was most popular in Sydney, its host city, where 135,000 watched part one, and 133,000 watched part two. In Melbourne, the figures were 54,000 and 56,000, while in Brisbane it also climbed for part two, from 57,000 to 59,000.

It was less popular in Adelaide (15,000 and 17,000) and Perth (14,000 and 7,000).

The telecast was hosted by Courtney Act, Joel Creasey, Narelda Jacobs and Zoë Coombs Marr.

Elsewhere on television last night, Seven News topped the ratings ladder with 693,000 metro viewers and 1.069m across the country.

Nine News was behind on 697,000 and 865,000, however won in the Sydney and Melbourne markets. Nine News also topped the ladder with those aged 25 to 54.

In entertainment, the ABC’s Doc Martin proved most popular with 653,000 metro viewers and 324,000 in the regions, giving it a combined total of 977,000.

In prime-time, Nine had the most success with Taronga: Who’s Who In The Zoo, which pulled just 372,000 in the cities and 565,000 in total.

Seven’s screening of the 2004 disaster film The Day After Tomorrow had 317,000 metro viewers and 517,000 nationally.

Various repeat episodes of Bondi Rescue on Seven had 114,000 metro viewers (171,000 national), 124,000 (200,000) and 161,000 (260,000).

Seven won the night with a primary channel share of 17.0% and a network share of 25.7%. Nine had a primary channel share of 14.1%. Its multi-channel Gem had 4.5% – the highest of the multi-channels – and the network climbed to 14.1%. ABC was third on 14.4% and 21.0%, while SBS finished ahead of Ten in primary channel shares, 10.0% to 7.4%. With the addition of multi-channels, however, Network Ten had 15.0% to SBS’ 13.2%.


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