Sydney is ‘powered by magenta’ in BBL team Sydney Sixers’ latest campaign starring Moises Henriques
“Of all the colours we see, there’s one we’ll all be,” says the Sydney Sixers’ latest campaign, ‘Powered by Magenta’.
But the cricket Big Bash League team’s ad isn’t just about colour, but also sound. Cricket bat pulled against grass. Animated crowd. Beeping hospital equipment as a 16-year-old with brain cancer watches a match on her phone. Ball against bat. The ocean.
The hero film opens with pulsing magenta lights – rigged outside using a scissor lift hanging 25 feet in the air – shining on Sixers’ captain Moises Henriques, who sits in the Sydney Cricket Ground’s (SCG) dressing rooms.
Henriques was one of the first high profile cricketers to publicly speak out about mental health, and is joined by WBBL players Alyssa Healy and Ash Gardner in the six-part campaign created by Teknique Films and Sports Content.
Coinciding with this summer’s Big Bash season, the ad aims to showcase the diversity of the players and fans set against iconic Sydneyscapes.
“Inclusivity is at the heart of the Sixers and we want to inspire everyone to have the courage to be themselves through this campaign,” Jodie Hawkins, the team’s general manager, said.
The ad features underwater cinematography and CGI of stadium lights, and will be broadcast across TV, digital, social media, and during SCG matches.
“What’s emerged from the initial concept to now is something that was not only fun to shoot, but importantly, inspiring stories of remarkable people and people taking challenges head on – all united by their passion for the Sixers,” Brendan Lasker, Teknique Films’ director, said.
“The films symbolise that putting on magenta helps form a layer of armour that supports fans to tackle their fights head on.”
Credits:
Client – Sydney Sixers
Creative/Production – Teknique Films & Sports Content
Director – Brendan Lasker
Producer – Bree Sutton
Production Manager – Dani Martin
DOP – Tony Luu
Sound Design & Mix – Justin Flynn
Edit – Alan Harca
Colour Grade – Tim Wreyford
Vignette Director – Stu McFadyen
Vignette Creative Director – Brendan Lasker
Brittney Rigby was Mumbrella's deputy managing editor - news and analysis. She left Mumbrella in April 2021.
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topics
Alyssa Healy
Ash Gardner
BBL
Big Bash League
Brendan Lasker
Jodie Hawkins
Moises Henriques
Sydney Sixers
Teknique Films
