Sydney and Melbourne markets neck-and-neck as radio revenues continue to recover
Just $400,000 separates the Sydney and Melbourne radio markets after the first three quarters of the financial year.
According to figures released by Commercial Radio Australia this afternoon, Sydney’s radio revenues until the end of September stood at $54.841m while Melbourne is on $54.438m.
Thanks in part to big government spending, then big election spending, Sydney has seen growth for the year to date of 3.8 per cent while Melbourne has grown by 8.9 per cent.
Perth grew by 6.9 per cent to $24.064m, Adelaide by 3.74 per cent to $15.979m and Brisbane by 2.51 per cent to $26.586m.
In September, every market except Adelaide grew compared to the same month a year ago. Sydney was the biggest market for the month over Melbourne by just $148,000.
September:
- Perth – +8.91% – $8.198m
- Melbourne – +2.88% – $17.740m
- Brisbane – +1.76% – $8.719m
- Sydney – +1.54% – $17.888m
- Adelaide – -2.39% – $5.15m.
Joan Warner, CEO of the CRA said: “Eight months of consecutive growth is very pleasing in a tough and dynamic media landscape.”
The figures are gathered from Australia’s metropolitan radio stations by Deloitte.
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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