Sydney radio ratings: Fordham dominates breakfast as Kyle & Jackie O dip
Nine Radio’s Ben Fordham has kept the title of the #1 breakfast show in Sydney, with a significant swing towards the talk radio host and away from KIIS 106.5’s Kyle and Jackie O in the seventh GfK metro ratings survey of 2021.
Host Ben Fordham recorded a one percentage point increase in breakfast share, rising to 19.8%, while KIIS FM’s Kyle & Jackie O saw a slight drop in audience share, with a bump of 0.1 points to a 10.7% share. GfK’s survey seven took place from 15 August to 18 September and 26 September to 30 October, during which Sydney was still in heavy lockdowns.
Ben Fordham held onto his audience this survey
Nine Radio’s head of content, Greg Byrnes, said: “These figures show Australians are embracing our live and local strategy. It’s a great result for the on-air teams, particularly in breakfast, given the tireless effort they’ve put in throughout an extraordinary year. The power of talk radio means we can make a difference to people’s lives and we thank our listeners for their ongoing support.”
ABC Sydney’s Wendy Harmer and Robbie Buck came second in the breakfast slot, growing its audience share by 0.2 percentage points, finishing on a 15.9% share.
Wendy Harmer and Robbie Buck, ABC Sydney’s breakfast duo announced on air last month that this year would be their last, after being paired in 2017.
The pair said that they will “go out on a high”, the decision being entirely theirs as the time “felt right”. Their last show will air on Friday 10 December.
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Together they have put together a strong run of results in the Sydney radio ratings surveys in recent times, with a strong 14% market share in their breakfast slot in August’s reporting, just shy of 2GB’s Fordham as lockdowns have proven to continue to be strong for talkback.
Meanwhile, WSFM’s Jonesy and Amanda saw a considerable drop in audience share, with a 0.9 percentage point bump to a 7.9% share. Last survey the radio duo had a share of 8.8%, while SmoothFM’s Bogart Torelli and Glenn Daniel took a 0.4 percentage point increase to a 4.9% share.
Southern Cross Austereo’s Triple M’s Moonman In The Morning remained consistent and finished with the same share as last survey, at 4.6%. 2DayFM’s Hughesy, Ed and Erin also remained on the same share as last survey, finishing with a 2.9% share.
Nova 96.9’s Ryan ‘Fitzy’ Fitzgerald and Michael ‘Wippa’ Wipfli grew its audience by 0.7 percentage points, finishing with a 4.7% share.
In the overall stakes, 2GB dropped by 0.7 percentage points to 15.7, KIIS 106.5 remained on an 8% share, same as last survey, while Triple M grew its audience by 0.7 percentage points to 5.4%. Nova also grew its audience by 0.7 percentage points, finishing on 5.4% share.
In drive, KIIS FM’s Will and Woody grew its audience by 0.8 percentage points with an 8.2% share. 2GB’s Jim Wilson picked up 0.1 percentage points to hit a 7.4% share, while Triple M’s Molloy grew in audience share by 0.7 percentage points to 6.8%.
SmoothFM’s Byron Webb grew by 0.3 points to a 9.5% share, while ABC’s Richard Glover dropped by 0.6 points to a 12.2% share.
