Sydney radio ratings: Fordham remains market leader while FM sees slight incline
Nine Radio’s Ben Fordham has kept the title of the #1 breakfast show in Sydney, however FM saw a slight, and expected boost following a release from lockdowns in the eighth GfK metro ratings survey of 2021.
Host Ben Fordham recorded a 1.3 percentage point drop in breakfast share, down to 18.5% from 19.8% in survey seven.
Ben Fordham held onto his audience this survey
KIIS FM’s Kyle & Jackie O saw a bump of 0.1 points to a 10.8% share. Survey eight took place from 26 September to 4 December, which, for the majority of the survey, saw Sydney out of heavy lockdowns.
Greg Byrnes, Nine Radio’s head of content, said of the win: “The past 12 months have shown why talk radio is the trusted source of news and opinion. Australians turned to us in record numbers as they sought live and local content. We thank our listeners for sticking with us and assure them we’ll be relevant, setting agendas and working ever harder in 2022.”
ARN’s chief content officer, Duncan Campbell said: “I’m extremely proud of the content that we’ve produced this year and it’s reflected in the fantastic results we see today. We’ve experienced audience growth across all markets, have set new ratings performance records in Sydney and Melbourne and have cemented our ongoing position as the #1 podcast network.
“We have great momentum as we head into 2022, which is going to be another massive year as ARN creates even more connections that count; from Sydney to the Sunshine Coast, Brisbane to Ballarat and everywhere in between, and all from the undeniable starting place as Australia’s audio network of choice.”
ABC’s Wendy Harmer and Robbie Buck
ABC Sydney’s Wendy Harmer and Robbie Buck came third in the breakfast slot, with a significant drop in audience share, 2.7 percentage points, finishing on a 13.2% share. In survey Seven the radio duo increased in audience share by 0.2 percentage points, finishing on 15.9%.
The ABC breakfast duo, announced on air in October that this year would be their last, after being paired in 2017.
The pair said that they will “go out on a high”, the decision being entirely theirs as the time “felt right”. Their last show aired on Friday 10 December.
Together they have put together a strong run of results in the Sydney radio ratings surveys in recent times, with a strong 14% market share in their breakfast slot in August’s reporting – just shy of 2GB’s Fordham, as lockdowns have proven to continue to be strong for talkback.
Meanwhile, WSFM’s Jonesy and Amanda saw a considerable rise in audience share, with a 1.2 percentage point bump to a 9.1% share. Last survey the radio duo had a share of 7.9%, while SmoothFM’s Bogart Torelli and Glenn Daniel took a 0.5 percentage point increase to a 5.4% share.
Southern Cross Austereo’s Triple M’s Moonman In The Morning remained consistent and finished with the same share as the last two surveys, at 4.6%. 2DayFM’s Hughesy, Ed and Erin saw a slight drop of 0.2 percentage points since last survey, finishing with a 2.7% share.
Nova 96.9’s Ryan ‘Fitzy’ Fitzgerald and Michael ‘Wippa’ Wipfli grew its audience significantly by 2.2 percentage points, finishing with a 6.9% share.
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In drive, KIIS FM’s Will and Woody grew its audience by 0.8 percentage points with an 8.9% share. 2GB’s Jim Wilson lost one percentage point, down to a 6.4% share, while Triple M’s Molloy dropped in audience share by 0.6 percentage points to 6.2%.
SmoothFM’s Byron Webb dropped by 0.5 points to a 9% share, while ABC’s Richard Glover saw a significant drop in share by 2.5 points, from a 12.2% share in survey seven, down to 9.7% in this survey.
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topics
ABC
ARN
Ben Fordham
Duncan Campbell
GfK radio ratings
Greg Byrnes
Jonesy and Amanda
Kiis FM
Kyle & Jackie O
Mick Molloy
Nine
Nova 9.69
Ryan ‘Fitzy’ Fitzgerald and Michael ‘Wippa’ Wipfli
SCA
Southern Cross Austereo
survey 8
Survey eight
triple M
Wendy and Robbie
WS FM 101.7
WSFM
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