Sydney radio ratings: KIIS FM posts highest overall share on record as competition with 2GB heats up
ARN’s KIIS FM has recorded its highest overall share ever in Sydney in the latest GfK Radio 360 survey, as the station created a bigger lead in the breakfast slot.
In the third radio survey of the year, KIIS FM secured a 13% share and was the biggest upward mover with 1.5 points. 2GB followed closely with a 12.2% overall share, up 0.4 points. This was the second time in 18 years that the Nine Radio station lost the Sydney crown to KIIS FM.
The win was partially fuelled by KIIS FM’s strong performance in both breakfast and mornings, with the station the biggest upward mover in both slots. The Kyle and Jackie O Show nabbed 17.9% of the breakfast share (up 2.8 points) and, alongside Gordie Waters, contributed to a 13.8% share in mornings (up 2.7%).
2GB’s Ben Fordham Live also secured an impressive 15% in breakfast, up 0.3 points.
Duncan Campbell, ARN chief content officer, said: “What a great accomplishment for ARN as KIIS 106.5 claims the top spot overall in Sydney, surpassing 2GB for the second time this year.”
“Once again, Kyle and Jackie O reaffirm their dominance as the undisputed champions of radio,” Campbell said. “For the third consecutive survey, they’ve claimed the coveted title of the #1 breakfast show overall in Sydney, they’ve hit an incredible milestone of 35 surveys in a row as Sydney’s #1FM breakfast show.
“Kyle and Jackie O’s passion for their craft is what drives the continued growth of their show year after year.”
[click to enlarge]
However, things were a little bleaker for ARN-owned WSFM, as the station lost 1.6 points and had a 7.8% overall share. The station’s breakfast duo Jonesy and Amanda lost 2.2 points compared to the last survey, having secured 8% of the slot. It was also the biggest downward mover in drive, having lost 1.5 points.
The biggest movers last survey – Southern Cross Austereo’s (SCA) sister stations Triple M (5.3% overall share, down 0.8 points) and 2Day FM (5.3% overall share, down 0.5 points) – both saw a tamer performance this time. Triple M’s Mick Molly and Mark ‘MG’ Geyer secured 5.1% (down 0.7 points) in breakfast, with the former entering the market at the beginning of the year.
Nova 96.9’s new breakfast trio, Fitzy and Wippa with Kate Ritchie, recorded 6.8% this period, down 0.2 points. Meanwhile, Tim & Joel, after being paired with Ricki-Lee Coulter in March, recorded 8.7% share in drive, a slight recovery from last time.
This survey marks the first period where the radio stations were assessed against the Radio 360 system, which includes public streaming audience data. The survey period ran from 26 February to 1 April and 16 April to 20 May.
The overall streaming share in survey three was:
- 2GB: 21.2%
- KIIS 1065: 11%
- ABC Sydney: 9.9%
- Smoothfm 95.3: 9%
- WSFM: 6.8%
The streaming breakfast share in survey three was:
- 2GB: 30.4%
- ABC Sydney: 14.2%
- KIIS 1065: 13%
- WSFM: 5.4%
- Smoothfm 95.3: 4.8%
Got a tip?
Darcy Song was a reporter at Mumbrella, covering media owners, adtech and social platforms. She left in October 2023.
Linkedin
Have your say