Sydney radio ratings: Kyle and Jackie O sees further slip

Kyle and Jackie O’s ratings continue to slide in the Sydney market for the third consecutive radio survey, according to Nielsen.

The show has seen a decline from 11.2% in survey eight of 2011 to 10.1% in the first survey of 2012, to 9.7% in the latest round of rating from January to March

However the show remains a strong performer in the Sydney market despite the backlash over November’s controversy that saw Kyle Sandilands call a journalist a “fat slag” and “piece of shit.”

As the Australian Communications and Media Authority today announces its proposed licensing restrictions on the 2Day FM network, the radio show remains at the top of the battle for breakfast in the commercial FM market.

Overall the 2Day FM network remains number one in the commercial FM market in Monday to Friday share.

The network regained its hold on the 18-24 market jumping from 15.4% to 17.3% as rival Nova dropped from 17.9% in the last survey to 17%. The network leads across the entire 10-17, 18-24 and 25-39 demos.

Guy Dobson, head of metro at Southern Cross Austereo told Mumbrella: “We had a great result. We’re number one and number two for 2Day FM and Triple M in the 25-39 market.”

Triple M saw a decline in the Sydney market from Monday to Friday slipping from 7.3% to 6.4%. It comes after the first survey of 2012 which saw the network jump from 5.4% to 7.3%.

Dobson said: “To be honest, Triple M is a bit disappointing but the last survey was an anomaly.”

Elsewhere across the commercial FM market which showed little movement on the last survey, WSFM was second for a 7.6% share and Nova third with 6.6% share, up from 5.9%, while ABC’s Triple J was down but not out from 7.5% last survey to 7.1%.

Fitzy and Wippa’s show for DMG’s Nova Network saw a respectable jump from 5.2% in the last survey to 6.6%.

Paul Jackson group program director of DMG said: “The show is definitely connecting. It’s genuinely a top class show. We’re up in almost all sessions and demos. The station has turned a corner.”

The jump wasn’t enough to move them out of third place in the Commercial FM market as Amanda and Jonesy at ARN’s WSFM remained second behind Kyle and Jackie O. The WSFM team saw a drop from 8.1% to 7.7%.

Elsewhere in Drive, 2DayFM’s Fifi and Jules climbed to 10.8% from 10.4% as Nova’s Meshell, Tim and Marty stayed relatively steady at 8.4% from 8.3%.

Sydney’s AM market remains a one-horse race as 2GB is still out in front with 14.2% share in Monday to Friday while the is closest with ABC702 is 10.4%. The nearest commercial AM station is 2UE on 5.0%.

2GB’s breakfast dropped from 16.6% to 16.1%  as ABC702 saw a rise from 11.6% to 12.6%. 2UE rose from 4.9% to 5.4%.


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