Sydney radio ratings: Nine’s Fordham swipes breakfast off Kyle & Jackie O, while ABC Sydney loses overall share
Nine’s Ben Fordham has pushed KIIS1065’s Kyle & Jackie O off the top breakfast spot, with 2GB also retaining its #1 spot overall in Sydney, in the eighth and final radio ratings survey of 2022. See the last survey here.
In breakfast, Nine’s Fordham saw an increase in listeners, bumping up by 0.9 percentage points to 15.7%. After beating Fordham in survey two, Kyle & Jackie O had to settle for second place in the breakfast spot, finishing with a share of 14.8%, down 0.1 percentage points. Overall, KIIS1065 continued to climb in share, finishing up at 11.6%.
Nine’s Ben Fordham.
I really don’t understand why radio is the only medium where ratings are expressed as percentages rather than actual numbers.
How many people actually listen to 2GB, Kyle & Jackie Ok et al? It’s never reported.
As an advertiser, I care about the number of people, not the percentage.
Hey Pete
Thanks for your comment. We appreciate the feedback and we can definitely consider including cume or overall figures in our coverage in 2023.
Cheers
Calum – Mumbrella
Really great to see Today FM commit to Hughesy Ed & Erin for 2023. Be great to see this show continue to grow, it offers something genuinely different and funny to the other FM breakfast shows! Be also great to hear Ed chime in more to further balance out Hughesy and Erin – both great, Ed has great wit (Have you been paying attention!!) to offer, rather than just announcing what’s coming up next and prizes on offer!