Sydney radio ratings: Nine’s Fordham swipes breakfast off Kyle & Jackie O, while ABC Sydney loses overall share

Nine’s Ben Fordham has pushed KIIS1065’s Kyle & Jackie O off the top breakfast spot, with 2GB also retaining its #1 spot overall in Sydney, in the eighth and final radio ratings survey of 2022. See the last survey here.

In breakfast, Nine’s Fordham saw an increase in listeners, bumping up by 0.9 percentage points to 15.7%. After beating Fordham in survey two, Kyle & Jackie O had to settle for second place in the breakfast spot, finishing with a share of 14.8%, down 0.1 percentage points. Overall, KIIS1065 continued to climb in share, finishing up at 11.6%. 

Nine’s Ben Fordham.

Nine Radio’s head of content, Greg Byrnes said: “These are stunning results and we thank our listeners for tuning in each day. 2GB and 3AW have dominated all year and the lineup changes on 4BC and 6PR are delivering record audience numbers. And there will be no let-up, with our on-air teams continuing to be a trusted source of live and local news and entertainment right through summer.”

2GB content manager, Luke Davis, said: “Right throughout 2022, Sydney has turned to 2GB in the moments that matter. It’s been another big news year, with a Federal election, floods, strikes, ongoing COVID concerns and cost-of-living pressures, as well as significant deaths that have touched our city, our country and the world. Talk Radio is as important as ever, and today’s results solidify the fact that 2GB remains an indelible part of the lives of Sydneysiders.”

Meanwhile, WSFM pushed ABC Sydney off the third spot since the last survey, with the network’s breakfast duo, Jonesy & Amanda, finishing up with a share of 8.8%, up 0.7 percentage points. ABC Sydney’s James Valentine slipped into the fourth spot with a share of 8.4%, down 0.4 percentage points. Overall, ABC Sydney lost the most share in Sydney, finishing at 6.3%, down a significant 1.5 percentage points. 

SmoothFM 95.3 tied with ABC Sydney, as the breakfast slot with Bogart Torelli and Ron Wilson also finished up with a share of 8.4%, while the network overall finished up with a share of 10.34%, up by one percentage point. 

Nova 96.9’s Ryan ‘Fitzy’ Fitzgerald and Michael ‘Wippa’ Wipfli, who are joined by Sarah McGilvray each morning finished with a share of 6%, a decent decline in listeners, down one point. Nova 96.9 overall remained on 7.1%, same as survey seven. 

Unlike the last survey, Southern Cross Austereo’s Triple M’s Mark Geyer saw an increase in listeners, up 0.7 percentage points to 4.4%. Geyer replaced Lawrence ‘Moonman’ Mooney after his departure in November last year. Overall, Triple M finished up with a 4.4% share, a drop of 0.9 points. 

KIISFM’s Kyle & Jackie O.

2DayFM’s Dave Hughes and Ed Kavalee joined by Erin Molan as 2DayFM’s The Morning Crew, grew its breakfast audience by 0.2 percentage points, to a share of 4.4%, the same as Triple M. 

In drive, KIIS1065’s Will & Woody retained the #1 spot, finishing up with a share of 10.7%, a slight bump up by 0.1 percentage point.  

In the second spot in the drive slot, was smoothFM’s Byron Webb, who grew in listeners by 1.5 percentage points, finishing with a share of 10.5%, while Nova’s Kate, Tim, and Joel saw a slight increase in listeners with a bump up of 0.5 percentage points, to a 9.8% share.  

Meanwhile, WSFM’s Steve Fitton bumped up by a huge 2.5 percentage points, growing the most in the market in drive, finishing at 9.2%. 

ABC Sydney’s Richard Glover saw a significant decline in listeners, bumping down by 2.5 points, to 6.8%. 

Like the last few surveys, 2GB’s Jim Wilson continued to lose listeners, and saw a drop-down of 1.3 percentage points, to 5.7%, while Triple M’s The Rush Hour with Gus, Jude, and Wendell saw a slight increase in listeners of 0.9 percentage points to a share of 5.9%. 

The eighth GfK metro radio ratings survey for 2022 was measured between Sunday 25 September to Saturday 3 December. 

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

topics 2GB ABC Sydney and Joel ARN Australian Radio Network Ben Fordham Bogart Torelli and Ron Wilson Byron Webb Jim Wilson Jonsey & Amanda Kate KiisFM Kyle & Jackie O Luke Davis Nine Nova 96.9 Ryan ‘Fitzy’ Fitzgerald and Michael ‘Wippa’ Wipfli SCA Southern Cross Austereo Steve Fitton survey 8 Survey eight Sydney Radio Ratings Tim triple M WSFM

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Comments: 3 Add Comment

Calum Jaspan 13 Dec 22

Hey Pete

Thanks for your comment. We appreciate the feedback and we can definitely consider including cume or overall figures in our coverage in 2023.

Cheers

Calum – Mumbrella

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Pete T 13 Dec 22

I really don’t understand why radio is the only medium where ratings are expressed as percentages rather than actual numbers.
How many people actually listen to 2GB, Kyle & Jackie Ok et al? It’s never reported.
As an advertiser, I care about the number of people, not the percentage.

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David 13 Dec 22

Really great to see Today FM commit to Hughesy Ed & Erin for 2023. Be great to see this show continue to grow, it offers something genuinely different and funny to the other FM breakfast shows! Be also great to hear Ed chime in more to further balance out Hughesy and Erin – both great, Ed has great wit (Have you been paying attention!!) to offer, rather than just announcing what’s coming up next and prizes on offer!

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