Sydney radio ratings: Smooth regains FM lead following Robbie Williams marketing campaign
Nova Entertainment’s Smooth 95.3 has taken the lead from Australian Radio Network’s (ARN) WS FM to become Sydney’s leading FM station.
Smooth kicked off a new marketing push on Valentine’s Day featuring pop star Robbie Williams. On the back of that, Smooth has climbed from an 8.1% total audience share to 9.0%, putting it at the top of the FM pile.
Last survey, Kiis and Smooth were tied on 8.1% and WS FM was on 8.4%. This survey, WS FM climbed 0.5 points to 8.9%, and Kiis climbed 0.4 points to 8.5%, placing it third amongst the FM stations.
Smooth took the lead from WS, not KIIS
Hi Syd,
Apologies for the error. It was amended, but you caught it before we did.
Thank you for flagging,
Vivienne – Mumbrella
Nice Spec Ad!.. BTW Dunno about the cheap VO
How is Alan Jones up 3.1%?! What is wrong with the people who are actually seeking out his drivel…
Can someone explain to me why the ratings surveys can’t be done via phone or internet? How do ad agencies and the market know who is rating well or not? It bothers me that radio can’t be more like tv with their ratings or at least do weekly ratings reports it is 2020.