Robbie Williams fronts Smooth FM’s national marketing push
Nova Entertainment’s Smooth FM will launch a renewed marketing push, fronted by British pop star Robbie Williams.
Both chief programming and marketing officer Paul Jackson and chief commercial officer Peter Charlton said it was a calendar coincidence, rather than a commercial consideration, that the rebrand was launching on Valentine’s Day.
Williams replaces Canadian crooner Michael Bublé who has fronted Smooth’s local campaigns for almost a decade.
Well done Smooth – absolutely bang on your target!
Looks like a great ad for Robbie Williams but doesn’t say anything about the brand.
The first Buble ad was so good because it delivered a brand message in an engaging way.
I’ve never heard research say ‘everything’s perfect but please change the logo’ That’s some pretty deep insight. I’d ask the research company to get your money back.
Agreed. I’ve never heard a chief marketing officer talk so much about the colour of a logo. Is that the extent of his strategic input? It’s a radio brand. Don’t people hear the brand not see it?
This would be a good script for an episode of The Office. Paul and his marketing team sitting around talking about Robbie Williams and the colour brown