Sydney radio ratings: Solid trip for Mix, 2Day FM and Nova, more woes for Classic Rock

Most of Australia’s radio networks can find something to be pleased about in the latest set of radio ratings published by Nielsen this morning.

ARN’s Mix FM saw its new Andrew Rochford and Claire Hooper breakfast show creep up again – from a 4.6% share to 5%, while Austereo-aligned 2Day FM’s Kyle & Jackie O Show cemented its stranglehold on the FM market with a slight rise to 11.7% share.

DMG’s Nova Sydney has the biggest rise at breakfast time with Merrick, Dools & Monty up from 6.0 to 6.5%. The station also improved its share from 6.4% to 7%.  

Among the setbacks were for DMG’s Classic Rock, falling from a 2.8% share to 2.5%. The station’s breakfast show fell slightly to 2.1%.

The Triple M breakfast show also saw a fall – down from 4.1% to 3.7%. However, yesterday saw Matty Johns join the lineup which is likely to help push that show forward.

Austereo boss Guy Dobson told Mumbrella he was disappointed with Triple M’s breakfast showing. He said: “We didn’t see that one coming. But we were waiting for Matty Johns. We were firing on eight or ten cylinders and now we’re on 12.” He predicted the show could reach a 6% share.

In FM drivetime, 2Day FM appears to have survived the end of Hamish & Andy’s drivetime show unscathed. The 4-7pm Fife & Jules slot took a share of 12.5%, up on last survey’s 12.4%.

The market also received the first indications of audience reaction to the revamped “generational change” lineup at talk station 2UE. Overcoming predictions that the wholesale lineup changes would lead to a drop in audience,2UE actually picked up a fractional increase- up from 5% to 5.1%.

However, 2GB cemented its position as market leader – up from 16.2% to 16.5%.


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