F.Y.I.

Sydney Roosters appoint Futures Sport and Entertainment

NRL club the Sydney Roosters have appointed Futures Sport and Entertainment as their new research agency for the next three seasons.

The announcement:

2013 Premiers and reigning World Club Challenge champions, the Sydney Roosters, have appointed Futures Sport and Entertainment as their new research agency for the next three seasons. Futures will provide market-leading data and insights into the multimedia value of all Roosters sponsorship properties, including for new major partner, Peugeot.

Ted Helliar, Chief Commercial Officer of the Sydney Roosters, said: “We were aware of the quality of Futures’ research from the work they’d done in Rugby League in 2013 for the Broncos, Warriors and QRL. The feedback we received was that Futures brings new, cutting-edge technologies to the Australian marketplace and we’re excited to be able to likewise benefit from that moving forwards.”

Kevin Alavy, Managing Director of Futures Sport and Entertainment, said: “We’re confident that the strong fit between the premium quality of the Roosters brand with Futures’ focus on having the most accurate data will help the Roosters to achieve even greater commercial successes in the years to come.

Source: Futures Sport and Entertainment media release

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