Sydney Roosters players to wear the names of their NRLW counterparts for Women in League round
The names of NRL Women’s players replaced the Steggles logo on the jerseys of male Sydney Roosters players to celebrate the Women in League round.
The accompanying campaign, created by Eleven PR and its content arm Bolt, highlights the story of NRLW captain Simaima Taufa, the first captain of the women’s Sydney Roosters team.
In the launch video, Taufa describes the sacrifices she and her family made to enable her to reach the elite sporting level. Taufa also describes the lessons her late father taught her about resilience, which empowered her to achieve her goal of joining the NRLW team.
