Sydney is the radio market suffering the worst effects of the media slowdown, according to new adspend data released by Commercial Radio Australia.
The first quarter of 2009 saw an 8.7% drop in ad revenues to $42.7m for Sydney radio, according to the spending data prepared for the CRA by Deloitte.
However, the picture was less grim in other radio markets, with Melbourne and Adelaide slightly up (by 2.3% and 0.1% respectively). Meanwhile Perth was down 3.9% and Brisbane by 1%.
CRA boss Joan Warner said: “Sydney continues to be testing and as the largest market, is affecting the national figures.”
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Overall the five metro radio markets were worth $140.3m in the first quarter, said the CRA – down 2.8% on the same period of 2008.