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Sydney Symphony Orchestra asks Sydneysiders to follow them to the Opera House

The Sydney Symphony Orchestra has kicked off its 2018 performance season with a campaign asking Sydneysiders to follow them to the Opera House.

The one minute ad shows musicians on skateboards, motorbikes, ferries and in cars giving out tickets to the Orchestra while Ride of the Valkyries by Richard Wagner plays in the background.

The ‘Take a ride with your SSO’ campaign will air across television and social platforms.

John Horn, acting CEO at SSO, said in a statement: “The heart of the SSO, and what makes us different from any other orchestra in Australia, is the people who make up our organisation: our incredible musicians and our diverse and passionate patrons who help us create world-class music in our beautiful city.

“We wanted to highlight all of these elements in our video to get people excited about our 2018 season.

“We wanted people to see the side of the musicians that we get to witness every day – the fun, interesting and dynamic personalities that make up the orchestra.

“We’re removing the barrier between the audience and the musicians, and inviting them to come on a journey with us.”

Credits:

  • Filming and direction: Daniela Testa
  • Producers: Daniela Testa, Bridget Cormack, Simon Crossley-Meates
  • Concept: Bridget Cormack
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