Brisbane-based customer loyalty app Norbit secures $400,000 investment

A Brisbane-based customer loyalty tech startup has secured a $400,000 investment to expand its operations around Australia.

Norbit is a marketing app designed at encouraging authentic customer loyalty that founder Gerry Mezzina launched in 2015.

The app enablwa retailers to attract, engage, reward and retain their customers from within the one system which has already been rolled out in eight shopping centres across Queensland.

The funding was awarded by McVay Real Estate’s Sam McVay and Premium Funding’s Hayward family.

Director of Premium Funding, Ross Hayward, said: “I’ve worked closely with Gerry over the past few years and have been following their progress. When Gerry mentioned to me he was looking to raise funds to ramp up expansion – it was a no brainer.

“The product has been selling itself and to date there hasn’t been a proposal to a customer that has been rejected. To me this sales strike speaks volumes about the product and the team behind it.”

Gerry Mezina: We’re excited for the next phase

Mezzina added: “We’re really lucky to have a great relationship with early Norbit customers, who have been open to rolling out the technology in its early stages and working with us to improve product market fit.

“The investment and our new partnership will enable us to quickly scale our team, bringing forward a range of new features for existing customers and expand our market reach.

“Finding investors who believe in us, who value our approach to business and who bring so much more than just a capital injection validates what our team has been working so hard for and we’re excited for the next phase.”


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.