Sydney Thunder launches new mascot for KFC Big Bash League
The cricket league sponsored by fast food giant KFC has launched its new mascot for the 2012/13 Big Bash League series.
The mascot, Maximus Thunder, has been unveiled with a series of tongue-in-cheek videos and launches nationally today via social media, PR and digital media.
Sydney Thunder is the team fielded by the Western Sydney region.
Credits
- Frith Hucks – Marketing Manager – Sydney Thunder
- Taryn Brighten – Event Manager – Sydney Thunder
- Kate Edwards – Executive Producer & Director – KONTENTED
- Scott Barnett – DOP
- Nicole Fossati – Senior Producer
- Production & Post Production Team: Doug Suiter, Kat Camrass, Chris Vaughan, Nat Greaves
That was seriously the most drawn-out, pointless introduction of possibly the shittest looking mascot in history. Did we need the first minute? And is it just me or is the mascot a dwarf? Since when did Hobbits play cricket?
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What a great use of budget! You owe me 2 minutes!!!
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hahahahahhah, that was THE worst revealing of anything i have ever seen. I’ve seen better acting in infomercials.
Why did he come out of an Esky if he is Thunder?
NJK, you comments are spot on.
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Losing the ball over the fence and ruining a previously good game of backyard cricket… nice one, jerk. Couldn’t agree more with NJK & co. The esky birth is inexplicable.
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Maximus Letdown.
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I actually quite enjoyed it. I got a real feel for the excitement of 20 20 cricket. And the breakdancing at the end was great fun. Maximus, I salute you.
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Two ‘managers’ on the project and they still let this appalling non idea through.
I expect they’ll have more cast members in the ad than views on youtube.
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Woeful. Even my Thunder-mad seven year old son wasn’t impressed – that’s some achievement.
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Think we’ll let this one wide of off stump just go through to the keeper…
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What the hell just happened!?
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