Gay, sporty and retail-obsessed: Most mentioned Aussie brands on Instagram revealed
Special events, department stores and supermarkets are some of the most mentioned Australian brands on Instagram, according to data from AI analytics platform HypeAuditor.
Sydney World Pride, a global event held every two years and hosted for the first time Down Under earlier this year, topped the number of mentions and unique influencers, while Woolworths had the most reach and highest earned media value.