Sydney’s first big digital billboard for Kings Cross

Sydney’s first large-format digital billboard will be installed at Kings Cross later this year by APN Outdoor.

Damien Rath, APN Outdoor’s general manager of digital media said the approval of the Kings Cross Digital Billboard was a “great milestone”.

Location where APN digital billboard will be installed

Location where APN digital billboard will be installed

Outdoor operators have been struggling to persuade councils that digital billboards will not be a distraction for drivers. In keeping with Roads and Maritime Services’ policy, the Digital Billboard will rotate through advertisements every 45 seconds and there will not be constantly moving images or words.

The billboard will be set up at the Darlinghurst Road intersection with William Street and will be seen by about 2.m people per month, based on outdoor measurement system MOVE statistics.

The new digital billboard will also include messages for Sydney City Council, promoting festivals, events and news updates.

The installation is due to be completed later this year.

It will be close to the famed Coca-Cola sign, which is among the best known billboards in Australia.


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