T Australia, local edition of New York Times Style magazine launches
The New York Times Style Magazine Australia has launched its digital channel today, while the first edition of the quarterly print magazine will be available from 15 March with a retail cover price of A$14.95.
Based on the flagship edition of T: The New York Times Style Magazine, the Australian version, T Australia, will the combine print and digital content.
The digital platform features digital-only content, including recurring columns by specialist contributors, deeper dives into magazine features including behind-the-scenes footage and photo shoot galleries, video content inside the T: TV channel, and VIP access to live events and invitations.
T Australia digital
Publisher and editor-in-chief of T Australia, Katarina Kroslakova, is also managing director of content creation agency KK Ink and custom publishing house KK Press, as well as editor of Maserati’s Il Tridente magazine. Kroslakova was formerly the editor of The Australian Financial Review’s Life & Leisure and Luxury magazines and a Harper’s Bazaar columnist.
“In a time when we are unable to explore the world as fully as we’d like to, T Australia is able to
bring the world to us,” said Kroslakova. “We have access to truly some of the world’s best writers and photographers, who bring our readers the most captivating stories from around the globe”.
T Australia showcases culture, fashion, food, wine, architecture, interiors, travel, craftsmanship and
society within each issue, capturing the definitive collections and trends that respond to today’s
global narrative, from emerging artists to iconic creators.
Advertising for T Australia: The New York Times Style Magazine is handled by Publisher’s Internationale.
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Olivia Kruimel is the managing editor at Mumbrella. She has more than 15 years of experience in journalism, communications and marketing. Her journalism career began at Fairfax Media (now part of Nine) and includes various B2B publications such as B&T, Travel Today and ALB. As a marketer Olivia has worked for Standard Chartered and various global law firms.
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