T2 appoints Cummins & Partners to creative duties

Cummins & Partners has won T2’s creative account globally, effective immediately, following a pitch process.

This is the third win for Cummins&Partners this year as they won the HBF, Allianz and University of Tasmania creative accounts.

Jane Hoban, global director of marketing for T2, said in a statement: “Premium Tea is a high-growth category and at a tipping point as consumers migrate to healthier beverage options.

“We were looking for a partner to help with our growth ambitions,” she said.

Sean Cummins, creative founder of Cummins& Partners, said: “We are humbled and thrilled to take on a brand that has such a wonderful sense of itself.

“You’d be hard pressed to find a more beautifully designed, diverse and attractive experience,” Cummins said.


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