T2 appoints Cummins & Partners to creative duties
Cummins & Partners has won T2’s creative account globally, effective immediately, following a pitch process.
This is the third win for Cummins&Partners this year as they won the HBF, Allianz and University of Tasmania creative accounts.
Jane Hoban, global director of marketing for T2, said in a statement: “Premium Tea is a high-growth category and at a tipping point as consumers migrate to healthier beverage options.
“We were looking for a partner to help with our growth ambitions,” she said.
Sean Cummins, creative founder of Cummins& Partners, said: “We are humbled and thrilled to take on a brand that has such a wonderful sense of itself.
“You’d be hard pressed to find a more beautifully designed, diverse and attractive experience,” Cummins said.
Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.
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