TAB changes tack with launch of 40-week ‘always on’ strategy
Betting firm TAB has switched from a campaign-specific marketing strategy to an “always-on” approach with the launch of a 40-week advertising blitz in New Zealand targeting live racing and sport.
The company described the move as a “big step change” with TV ads supported by an integrated content partnership with Stuff.co.nz.
Sugar&Partners developed the creative, called Are You In?
Grammar police… “TAB changes tack”, not “tact”…
Thanks Jon,
Changed now.
Cheers,
Alex – editor, Mumbrella
Wrong! I believe you’ll find TAB has in fact changed tack.
oh great!! gambling advertising is coming our way — this sucks!! Wonder if this will run foul of NZ’s anti-gambling laws?!?