TAB launches its app in space with help from M&C Saatchi

TAB users can now enjoy a consistent experience on its app, with its content and technical capabilities available anywhere in the country. But unfortunately, the app is still completely useless in space, as a new campaign explains.

NASA has been challenged by TAB as part of the campaign to accept the TAB app at the international space station. The mission to achieve this will be tracked in a series of social content pieces.

Meanwhile, the Earth-bound campaign is backed by Puccini’s Madame Butterfly as the updated features of the app, including venue mode and US sports content, are put on display.