Tabcorp abolishes CMO role in post-merger restructure, with Megan Magill to depart

Tabcorp will dispense of its CMO role following its merger with rival Tatts Group.

The company will now have three business units – Wagering and Media, Gaming Services, Lotteries and Keno – with their own dedicated marketing teams. As a result, CMO Megan Magill has left the company.

Megan Magill leaves Tabcorp as the CMO role is abolished

Under the new structure, each operating division will have its own marketing manager and team while Carat will retain the account with the Lotteries and Keno arm.

Claire Murphy was appointed as Tabcorp CMO in March 2016 following a three-month search, however departed following the merger. Magill who had been at Tatts Group, took on the CMO role for the combined company.

Magill joined Tatts Group in 2013 as group brand and marketing manager, and was promoted to the role of chief marketing officer in July 2015. Prior to joining Tatts, Magill was brand manager of for six years.

A Tabcorp spokesperson said in a statement: “Following the merger with Tatts Group in late 2017, Tabcorp announced a new executive leadership team. As part of this, a number of executives across both organisations have departed the business, including Megan Magill. We wish Megan Magill all the very best in her future endeavours and thank her for the significant contributions she made to our business.

“Tabcorp is now a larger, more diversified group and marketing is driving the businesses in two ways. A strategic view of customer, underpinned by data and analytics, sits centrally as part of the chief strategy office, and supports our objective of having the customer at the heart of everything we do.

“Each of our three businesses (Wagering and Media, Gaming Services, Lotteries and Keno) has a dedicated marketing team. This enables them to manage their operations from end-to-end, delivering high-quality marketing execution, aligned to their objectives.”


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