Tabcorp promotes Claire Murphy as new CMO, part of total marketing restructure

Claire MurphyAfter a four-month hunt for a new chief marketing officer, gaming giant Tabcorp has promoted internally, appointing Claire Murphy to the role.

Murphy joined Tabcorp in January 2015, taking on the role of general manager – marketing, Keno and Gaming, before taking on the CMO role in an acting capacity four months ago when Mike Smith left the company, having held the role for just 10 months.

The departure of Smith – just days before the start of the Melbourne Cup Carnival prompted Tabcorp to launch a review of its marketing structure.

Tabcorp will now centralise marketing under the CMO, with business unit marketing leaders embedded across its three businesses in wagering and media, Keno, and gaming services.

Murphy has extensive experience in the sporting and gaming sectors, having been marketing director with William Hill and general manager of marketing services for Crown.

She has also held roles with the Melbourne Storm, World Wrestling Entertainment and Visit London.

Simon Canning


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